This is based on understanding not only the volume of customer

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发表于 2024-3-6 12:11:18 | 显示全部楼层 |阅读模式

For this reason, Listening Mind is very useful in creating customer-centric marketing strategies.  Innovative use of big data: Listening Mind does not simply approach search data, which is big data, in terms of volume (search volume), but finds relationships with search terms hidden in search data and identifies customers' detailed needs and intents there. Focus on doing this.  data, but also the breadth and depth of the connections between those data. Therefore, Listening Mind understands various customer contexts through search big data analysis and uses this to design innovative customer experiences.  Differentiation through providing innovative customer experiences: By understanding the diverse context and detailed needs of customers, Listening Mind helps companies provide customized experiences to customers, providing an opportunity to build differentiated branding for companies. This enables customized marketing messages, product recommendations, and service experiences based on customers' lifestyles and preferences, and plays a critical role in increasing customer satisfaction and loyalty.


In this process, companies can differentiate themselves from other competitors. To summarize the above, the Listening Mind solution is a very effective solution in understanding the diversity and depth of customer data, establishing customer-centered marketing strategies based on this, and designing customer experiences by innovatively utilizing search big data. no see. This approach overcomes the limitations of traditional data analysis methods and is essential for understanding customers' true needs and context. Focus on people at both extremes who have small but clear pain points!! [Professor Kyungjin Cha] Interview video with Professor Cha Question 1: What is data-driven customer analysis in the DCX framework? It is true that there is a context in which you need to look at it, analyze it well, and achieve hyper-personalization, but that doesn't mean you can just accumulate and utilize data. How is this data-driven thing in the DCX framework different from the traditional use of data? Professor Cha Kyung-jin’s response: One.


It's not that there weren't efforts to analyze customers based on data, there were a lot of them. The problem is that we thought that the customer data we collected would be very similar and that if we analyzed it diligently, something would come out, but the results were not as meaningful as we expected. And when signing up for membership, it was helpful in the past to only ask for basic information such as age and address. Because people had similar tendencies and contexts depending on where they lived and the region, all we had to do was segment, target, and communicate with that information.  

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arafatrahman87a

发表于 2024-3-6 12:12:43 | 显示全部楼层

This is based on understanding not only the volume of customer

For this reason, Listening Mind is very useful in creating customer-centric marketing strategies.  Innovative use of big data: Listening Mind does not simply approach search data, which is big data, in terms of volume (search volume), but finds relationships with search terms hidden in search data and identifies customers' detailed needs and intents there. Focus on doing this.  data, but also the breadth and depth of the connections between those data. Therefore, Listening Mind understands various customer contexts through search big data analysis and uses this to design innovative customer experiences.  Differentiation through providing innovative customer experiences: By understanding the diverse context and detailed needs of customers, Listening Mind helps companies provide customized experiences to customers, providing an opportunity to build differentiated branding for companies.


This enables customized marketing messages, product recommendations, and  Cambodia Phone Number Data service experiences based on customers' lifestyles and preferences, and plays a critical role in increasing customer satisfaction and loyalty. In this process, companies can differentiate themselves from other competitors. To summarize the above, the Listening Mind solution is a very effective solution in understanding the diversity and depth of customer data, establishing customer-centered marketing strategies based on this, and designing customer experiences by innovatively utilizing search big data. no see. This approach overcomes the limitations of traditional data analysis methods and is essential for understanding customers' true needs and context. Focus on people at both extremes who have small but clear pain points!! [Professor Kyungjin Cha] Interview video with Professor Cha Question 1: What is data-driven customer analysis in the DCX framework.




It is true that there is a context in which you need to look at it, analyze it well, and achieve hyper-personalization, but that doesn't mean you can just accumulate and utilize data. How is this data-driven thing in the DCX framework different from the traditional use of data? Professor Cha Kyung-jin’s response: One. It's not that there weren't efforts to analyze customers based on data, there were a lot of them. The problem is that we thought that the customer data we collected would be very similar and that if we analyzed it diligently, something would come out, but the results were not as meaningful as we expected. And when signing up for membership, it was helpful in the past to only ask for basic information such as age and address. Because people had similar tendencies and contexts depending on where they lived and the region, all we had to do was segment, target, and communicate with that information.  

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