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This is the equivalent of the entire CO2 production of an entire country like Spain. A SEO criterion for Google in the years to come? We are entering the realm of speculation here and Google has not yet made any statement and there is nothing to suggest that this is currently the case. However, at a time of greenwashing and progressivism, two subjects that are particularly close to the heart of the search engine giant, it is possible that the carbon footprint of a website will become, in the years to come, a criterion of Google SEO. It is, as we will see below, rather easy to evaluate the carbon footprint of a website or at least to obtain indicators. Google, which has the best algorithms, would be perfectly able to measure the carbon footprint of a website. Subsequently, the search engine could very well choose to highlight sites qualified as eco-friendly or eco-responsible and this could become a lasting SEO trend.
Choosing to take a turn now, beyond obtaining a lighter site that weighs less on the planet, would make it possible to anticipate future developments in the Google algorithm. In addition, as you will have understood, most of the criteria for an eco-responsible site presented above are also criteria appreciated by Google such Bosnia and Herzegovina Mobile Number List as PageSpeed or the size of a website. Evaluate your carbon consumption Many websites allow you to quickly assess the carbon footprint of a website according to several criteria. Ecometer is, for example, a site recommended by ADEME (Environment Agency for Energy Management). This site analyzes 115 eco-production criteria for a website in order to give you a generalized audit of your website.
This allows you to quickly know what your areas of improvement are. The Green SEO criteria presented in this article are absolutely not an imperative for a website. Indeed, as mentioned above and until proven otherwise, the eco-design of a website is in no way a SEO criterion for Google. However, it is possible that this may become the case in the future. Finally, even if, at present, Green SEO has no impact on natural referencing , and perhaps never will, the notion of sustainable development is crossing all levels of society . So maybe it's time to get on the... green page. zero in No Click Search To get started, you need a Google My Business listing (don't have one? Check out our white paper !), which is a free tool that improves your visibility on Google. This sheet appears to the right of the search results and provides the following information: Name of your business Logo activity Descrition Phone number Location on the map Address Google Reviews Your website This sheet will allow you to better convert users into visitors (then into customers), but it will also allow you to work on your local SEO . PRO TIP: If you indicate in the description of your file “law firm in Paris” and this phrase is found on your site.
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