How to do a competitor analysis template included
|
|
Competitor analysis is the process of identifying the strengths and weaknesses of your rivals. In a competitor analysis, you analyze marketing actions, prices, promotion channels, market share and other details to learn more about each competitor's marketing strategies.
Analyzing your competition helps you:
understand your industry and competitive landscape;
define your unique value proposition;
derive benchmarks to evaluate your progress;
identify rivals' successful strategies;
Refine your marketing strategy to maintain a competitive advantage.
You can then use the results obtained from your competitive Country Email List
analysis to create benchmarks, evaluate your current marketing strategy and even develop a new one.
How to do a competitor analysis (template included)
Below, we have broken down competitor analysis into four key steps:
Create a list of competitors
Develop competitor profiles
Identify competitors' products, prices, positioning and promotional strategies
Identify best practices and create an action plan
Tip: Before you get started, make sure you know how to record all the data your analysis will uncover. We've created an easy-to-use template that you can use to follow every step of our competitive research workflow.
Step 1: Create a list of competitors
img-semblog
If you've never done a competitor analysis before, the first step is to create a list of all the major players in your niche. This list tells you who you might be competing with for your audience's attention and gives you an idea of who to focus on during your competitive analysis.
|
|
|
|
|
|
|
|
|
|
发新帖
