Local SEO — What is it and How Does It Work?

jannatara2896

If you are the owner of a small business, a restaurant, store, practice or any type of enterprise that sells or provides services in a geolocated manner, you need to start investing in Local SEO now! With each passing day it becomes more and more common for users to search on search engines to find businesses nearby and, to be successful in this scenario, you need to occupy a prominent position. What is Local SEO? Local SEO is nothing more than the practice of working with search engine optimization, taking into account geolocation issues combined with other strategies, such as social media. This way, the user can find what they want close to where they are. Incredible, isn't it? How does it work and what are the benefits? There are some good practices that can help you — a lot — to achieve success with Local SEO.

Look: have a contact page with your NAP (name, address, phone); create a profile on Google My Business; register on Google Maps through Google Business; encourage your customers to review you positively on different platforms. Another very interesting strategy to complement the ones mentioned dbtodata.com above is to produce locally-oriented content, focusing on keywords generally used in your city or region. Over time, you will be able to see significant benefits, such as: increase in the number of sales — the customer gets to know you through research, goes to the establishment and ends up closing a deal; attracting a new audience — you can get in touch with potential customers who don’t know you yet.



Greater online relevance — being found more easily through organic searches adds trust and brings more value to your brand; customer loyalty — those who already know you will continue to find you in searches and will understand that your business is truly trustworthy. In recent years, Google has been investing in campaigns to encourage the development of Local SEO. Do you remember the “Google it” ads? The benefits of looking locally for a business are recognized and show how democratic the platform can be, even with small businesses.