Start an Influencer Marketing Strategy for Business

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The massive presence of technology and the internet today has succeeded in changing consumer behavior patterns. Consumers now no longer only shop at stores or shopping centers, but they also have the option to shop online. Even so when deciding to spend or buy a product or service. Consumers no longer rely solely on information from brand or product advertisements. Now, modern consumers are becoming smarter and more independent by actively seeking information and reviews about products or services from the internet, social media and hearing from someone they trust. That's why it's not surprising that the recommendations of the closest people or influential figures are an important consideration for consumers before deciding to buy or consume a product or service.

The 2018 edelman trust barometer report states that as many as 63 percent of people trust the recommendations of technical experts, 61 percent trust academics and 54 percent Brazil Email List on average trust ordinary people like you. This is caused by a decrease in trust in advertisers, because most existing advertisers tend to overclaim and only from one point of view, namely the view of the advertiser. This lack of trust in the media results in a loss of trust in politicians and brands.Therefore, brand owners are required to be more creative in marketing their products or services. This gave rise to a new marketing strategy, namely influencer marketing. Influencer marketing is an approach in which brands promote their products or services through people who can influence the sentiment of their own online audience in a certain direction about a brand, idea, business or person.



So, how do you start influencer marketing as part of your marketing strategy? The following is a step-by-step guide for influencer marketing, from strategy, influencer research, campaigns to reporting. With this end-to-end guide you can start planning how you will implement your influencer marketing strategy. What platform will you use? Make sure you focus on engaging influencers who are popular on your platform with high engagement. Demographicwho do you want to target? This is the most important part of the strategy because, without understanding your target market, you cannot create a campaign that fits your target market. In addition, by knowing your target market, it will be easier for you to choose influencers whose followers match your target market. Equally important, don't let you choose the wrong influencer that doesn't suit your target market.