Where Should You Buy A Privacy-Compliant, Updated Leads Database

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The key here is to ask them and listen to what they say. Whatever the result, don't be too disappointed about this. With any email marketing campaign you will get a certain amount of drop out (up to 5% not being unusual). If you get more than 10% unsubscribing then you have my permission to get upset! However, if this is the case it's probably your fault. You may be emailing them too often or the content is irrelevant to them and not engaging enough.

If you are experiencing high volumes of unsubscribes it is important to review your strategy immediately. So, just with opens, click through rates and unsubscribes you are able to get a feel for how your email marketing campaigns are performing and start to come up with ideas on how you can improve things. This B2C Email List is barely scratching the surface. You are able to analyse in all sorts of detail the performance of a specific campaign and become very sophisticated in how you both analyse and create future campaigns.



You just need to devote time and effort to it! In this week's article I want to touch on an area that I have previously mentioned - segmentation - and expand on it a bit further. When I start working with clients on their email marketing strategy there is often a big temptation for the client to want to tell everybody their sales message and scatter gun everybody with the same email. If this worked it would be great and life would be a lot simpler.