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Description wont be a big problem Complications arise when our site is very large and creating meta descriptions for each subpage takes too much time. In this case we should start by focusing on several types of pages running on the site. Where to set meta descriptions first Where to set meta descriptions First pages rank high in search results Setting unique meta descriptions is designed to influence user behavior and increase the number of pages clicked in the results. The most logical solution is to have an attractive description where it will bring you the fastest results i.e. On the pages that rank high in the results list and are already generating traffic. Pages with little content An automatically generated description based on the content of a given page makes more sense when it is large and of good quality. Page descriptions with poor content are often incomprehensible to users increasing their chances of selecting another offer from the list. The description can only contain titles taken from the content of the page and can even contain content from the footer.
Items such as contact information or usage information. Home Page Description The most important page on the website should have an attractive set of meta descriptions that will be displayed for example when someone shares our page on whatsapp mobile number list media. Offer Category Pages Categories and Offer Pages bring us valuable traffic which is why we work hard to make them appear as high as possible in organic search results and stand out from other competing offers. One of the factors that can tip the scales in our favor is an engaging meta description. Product Pages Potential customers looking for a specific product may come across a dozen stores carrying that product. To increase the chances of taking advantage of our offer we need to prepare a unique meta description that differentiates not only the product but also the store and shows its benefits. In the case of a large number of products we can try to automate the process of creating descriptions which can be useful for example by exporting data from the Screaming Frog tool and from Store Tube.
Manage the panel to export the list of products that we will import into a spreadsheet. It would be helpful to prepare a meta description of the product that includes its name or the main category it belongs to. How to Write Great Meta Descriptions There is no perfect universal meta description scheme that works for every website. Meta descriptions vary by industry page type and search intent. But there are a few simple rules to follow when preparing an attractive description. Remember the correct meta description length. Enter important keywords and remember the details. Match the description to the search intent and make it unique. Remember the call to action for Strong words use the emoji symbol. The length of the meta description There is no limit to the length of the meta description tag itself there are many examples on the Internet where the content clearly exceeds the recommended character limit. The allowed width of the description is defined by the search engine. Our task is to adjust the description so that it appears in full. However setting meta descriptions that are too long is not a mistake and search engines wont if it happens.
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