Messaging which is already challenging

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It will be trickier than the years before not only in terms of  for advertising but also in terms of format. This year large scale promotional events to draw massive crowds and packed halls are probably not the way to go.Instead malls launching a promotional campaign will have to develop something creative to stand out and lean heavily towards digital channels. There are ways to blend online promotions with mall visits and in store activities but both awareness for and engagement with the campaign will have to come from digital marketing efforts.

We have already seen some partnerships with popular F B sho mobile number list ps and fashion brands that show how this can be done. For example fashion brand Intimissimi gave people the chance to win a set of gifts if they posted pictures on Instagram having lunch at Madam Fu located in Tai Kwun a mixed use commercial space. The promotion took place on social media while still driving foot traffic to a physical retail location. ‍Lift your digital marketing game Regardless of campaign type and creative messaging.




It all begins and ends online. If you haven’t already get your social media marketing strategy in order and set up additional touchpoints to make sure you cover all your bases.That could mean you need to develop a landing page or micro site centred on your campaign launch search and display ads to both raise awareness at first and drive recognition after through retargeting create stories told through rich media on your blog place advertorials related to those stories in relevant media publications or perhaps team up with KOLs to drive interest in a targeted fashion.