Today, who doesn't know Netflix?

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This company is a movie streaming service provider whose growth is quite rapid. new netflix logo Just imagine, in 2011, the number of Netflix users was still at 24 million people . But a decade later, the number has jumped to 213 million users! Of course there are many things that influence the success of Netflix. Starting from an interesting selection of films, to a user-friendly platform. In addition, there is one more factor that plays an important role in the growth of Netflix, namely: accurate movie recommendations .

So, how does Netflix present movie recommendations that are right on target? The answer is to use big data . In this case study, we'll thoroughly explore how Netflix does it. Let's listen! Contents hide 1 Overview Uk Phone Number List of Netflix 2 How Does Netflix Leverage Big Data? 3 What Benefits Does Netflix Get from Big Data? 4 What Lessons Can Be Taken from the Netflix Case Study? Netflix at a glance Do you know? Even though Netflix is ​​currently popular as an online streaming platform, this company actually started as a DVD rental business. Netflix was founded in 1997 by Marc Randolph and Reed Hastings.



At first, they only rented DVDs per disc, but then they started introducing a subscription business model in 1999. old netflix logo on netflix case study As Netflix developed, they finally launched a movie streaming service in 2007. With its new business model, Netflix is ​​also trying to provide a more enjoyable movie watching experience for its users. One of the efforts they are making is to provide a recommendation system , which is a feature in which Netflix provides movie recommendations according to the user's taste. illustration of movie recommendations on netflix case studies But how? How many Netflix users are there?