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Randstad has carried out a study on the hiring forecast for the 2018 sales campaign, which includes the extra contracts that will be made for this campaign during the months of January and February. In recent years, hiring during this period has been affected by the rise of e-commerce, one of the main drivers of the increase expected for 2018.
Randstad highlights that the 2018 sales campaign will generate 20,660 contracts in the Valencian Community in the commerce and transport and logistics sectors, the best figure in the Email Data entire historical series. Specifically, the data recorded in 2018 represents an increase of 12.9% compared to the same period of the previous year, when 18,301 contracts were signed. 2018 is the fourth consecutive year with double-digit growth.
When the historical series is analyzed, the outbreak of the economic crisis is detected at first glance, which is reflected in the decrease in hiring carried out in 2009, 51.4% less than the figure registered in 2008 in the Valencian Community. After registering the lowest figure in 2009 (5,370), contracts motivated by the sales campaign have chained nine years of consecutive increase until 2018, when a new milestone is expected in the region.
The forecasts prepared by Randstad for this period of the year confirm the estimates made by the company for the Christmas campaign, since the figures achieved in this exercise are the best in history. For Christmas, the estimated growth in hiring in the Valencian Community was 12.4%, half a percentage point less than in the sales campaign.
At the national level, as in the Valencian Community, the hiring figure for 2018 will mark a new historical record with 153,460 contracts in commerce and transport and logistics. The figure recorded in 2018 represents an increase of 13.9% compared to the same period of the previous year, when 134,699 contracts were signed.
E-commerce, an engine for hiring in the sales campaign
The commerce and transportation and logistics sectors concentrate hiring during the sales campaign. The increase in consumption, motivated by offers in shops and online stores, means that companies in these sectors need to expand their workforce on time during these dates to be able to cope with the increase in activity.
In this campaign, as in previous ones, electronic commerce bursts into force, modifying consumer purchasing habits and directly influencing the labor market.
Due to these new consumer habits, an increase in hiring has been detected in the transportation and logistics sector, such as packers, forklift drivers, warehouse workers or transporters, among others. Likewise, related to this increase in electronic commerce, the needs for customer service and contact center professionals also increase.
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