Data Architects of Insurance A Spotlight on Operators

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What type of content should you include on your website? To answer this question, the best strategy is to put yourself in your customers' shoes and try to understand what they would like to find on the website and what content would allow them to trust a professional by reading his online pages. Obviously the part of the personal CV must be well taken care of but a professional's website must also contain its own case studies and content that gives an answer to the recurring questions that customers ask.

A good strategy could also be to Special Data ask customers for feedback or reviews and publish them online on your website to convince other customers. The advice is therefore to start from what we have and from the story of what we know how to do , trying to explain everything in a simple way without taking anything for granted. Social networks to build customer loyalty The online presence also involves social channels.



In fact, social networks allow you to break down distances with your customers and build their loyalty by communicating information, services and events in real time. However, on social media you need to be recurring by creating your own identity, even graphic, in line with the one used on the website. Furthermore, it is not enough to open a profile to be there, you need an active presence. Consistency and regularity are essential to ensure that social networks become a sounding board for one's professional activity.