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For that reason they are keywords with a high search volume but with very high competition which is why using them to position new content is usually very difficult. Longtail these are specific keywords of or more words such as “pizza delivery in colombia” “digital marketing for dummies” “how to write for seo” or “what is ecommerce”. Their more specific nature makes them close to the way a person would usually search for something on google. Kpi (key performance indicator) in spanish it is key performance indicator or management indicators. It is a system of metrics with which it is possible to synthesize the information regarding the achievements of a strategy.
The type of marketing strategy is what determines the kpis for example to measure our effectiveness on social networks we can take as indicators the reach number of followers likes shares mobile app development service comments and mentions. Letter I definitions from the digital marketing glossary by the letter l landing page web page designed specifically to convert visitors into leads or customers generally through a form or a focused call to action. Lead or prospect person who has shown interest in a company's products or services and has provided contact information that can be used for future marketing actions.
Lead nurturing it is the technique of warming up or nurturing a lead so that it becomes a qualified lead for sales. In this technique the decision moment that the lead is going through is analyzed and taking this into account personalized information is sent to them to accompany or motivate their purchasing process. Qualified lead for sales it is a nurtured lead and in a consideration or conversion stage that the marketing team delivers to the commercial area so that the latter consolidates it as a client.
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