An emotional bond is created

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Dialogue, participation and community. Therefore, creating a suitable content marketing campaign for social networks will give you a much better chance of achieving sales at Christmas . To do this, online marketing strategies at Christmas must have 2 types of actions: The use of advertising in different modern social networks In this case, these are ads on Facebook, Twitter, Instagram, Tik Tok or any other network that is important to your brand. And, therefore, you must work on them properly to influence the basic objectives: traffic to your online store and increase sales . And remember: if you have the possibility of combining channels, all the better. For example, retargeting actions that go from your email marketing campaigns or these ads to a specific landing page. Implementation of actions in organic channels.

Here you should avoid what is known as a “hard sell”. That is, do not look for direct sales but other types of objectives such as increasing engagement and interaction of followers or gaining visibility. To do this, you can launch special promotions, contests or encourage participation in specific hashtags. Even phone number list offer exclusive services for fans like free shipping. Of course, always with Christmas as an excuse. One of the aspects that you must take care of the most to guarantee the success of your campaigns on social networks is segmentation . Both Facebook and Twitter or Instagram can put you in front of audiences of millions of people. But they also equip you with tools to create custom audiences.



Take advantage of them to reach only users who really interest you. 5.- Other online marketing strategies at Christmas Beyond the 4 strategies mentioned above, there are many other promotional actions that can be implemented. Below you have at your disposal a non-exhaustive list that can help you get more sales in the next Christmas campaign: Take advantage of your corporate blog . If you have a space dedicated to your items in the online store, try to take specific actions during Christmas. For example, come up with a series of guest posts on a Christmas theme. Or ask specialists for their opinion on the trends in your sector for 2023 and publish them in a post.