the costs on digital media remain
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website and your natural referencing, the foundations of inbound Marketing, will represent the largest part of the "inbound marketing budget" cake. The other two items of expenditure will be the purchase of space (pure to promote your content and not just your commercial offers !) and “man time” (whether you produce it internally or choose to outsource it to service providers specialists). Nevertheless,
this is the approach that must be retained here : the costs on Specific Database digital media remain much lower than on traditional media. Generating a lead costs 61% less with Inbound Marketing than with traditional marketing methods (Source HubSpot). Do not hesitate to monthly pay this data and compare it with the envelope you reserve for your traditional ads (TV,radio, press, billboards, etc. . . . .) . It's even more fun when you
calculate the ROI of each. Finally, given that 61% of consumers have already made their decision before consulting a sales department (IFOP),your customer Acquisition costs will also be optimized. . You can trace all your digital actions (measurement of ROI and attribution) What is practical with digital is that
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