Telephone sales - how many phone calls do

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Middle of the Funnel (MOFU) A customer interacts with your brand and shows interest in your products or services perhaps by signing up for a newsletter downloading an e book or attending a webinar. Bottom of the Funnel (BOFU) The customer is ready to make a purchase and is entering the sales funnel.

The marketing funnel is often used by marketing teams to capture leads and nurture them through the various stages of the funnel using targeted and personalized content. So what mobile app development service are the differences between sales and marketing funnels The main difference is their focus while the sales funnel focuses on converting prospects into customers the marketing funnel focuses on generating and maintaining leads.



In other words the sales funnel is the “how” to turn prospects into customers while the marketing funnel is the “why” and “what” of generating and maintaining leads. Another difference is the time frame the sales funnel usually represents a shorter time frame from the initial contact to the final purchase while the marketing funnel represents a longer time frame from the initial awareness to the final purchase.