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Email personalization allows brands to connect with their customers and prospects in personalized and engaging ways. Consumers want to be treated as individuals and providing a personalized experience is increasingly becoming an important way to establish competitive differentiation. When used in email, personalization increases C Level Executive List open rates by 26% and generates a 760% increase in email revenue.

Marketers are seeing the value of using personalization tactics beyond birthday or first name. In a survey by Campaign Monitor, marketers were Job Function Email Database asked about their top goals and biggest challenges for their email marketing strategies said improving email personalization was their number one goal, and of marketers listed email personalization as their biggest challenge. By narrowing email lists to targeted lists, your subscribers will find your emails more relevant and focused to their personalized preferences.

Email lists can be segmented by any number of criteria such as age, geography, subscriber behavior, past purchases, frequency of purchase, and so on. An insurance company for example may segment lists by age, income, occupation, and car ownership. A retailer on the other hand may use segmentation strategies that include lifestyle interests, birthday, income, and purchase frequency. Today for us, it is a world under