Specifically The Following Year The Launch

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The challenge for brands is therefore to be present at these touchpoints, and above all to offer a seamless shopping experience by creating synergy between each touchpoint, whether digital or physical. This is, for example, what the Sephora brand succeeds in doing with its phygital strategy, which will be the subject of a future article. In the meantime, we advise you to be active on the Internet and social networks first. This means that you must have a website, the best would be an e-commerce site, up to date and optimized for natural referencing.
  
In addition, you must have accounts on social media, such as Facebook, YouTube, Snapchat or even Instagram, depending on your target. These digital levers will then create engagement fax list and loyalty . We also advise you to target or retarget consumers when they are in their comparison and consideration phase to promote conversion on your site. If you are a brand of beauty products and you are interested in such a strategy, consider contacting our team so that we can accompany you on this project.Seasonal content is most often used by companies that depend on specific times during the year, in order to highlight their activity.



They therefore adapt their content to the seasons. However, page traffic can increase as well as decrease depending on the period. This is why it is necessary to know the recommendations in order to be able to optimize natural referencing and thus keep the same flow of visitors. If you have questions about the natural referencing of your website, your natural referencing agency will help you. Work on SEO at the right time The first thing to do to optimize your SEO with seasonal content is to work on the content strategy , and possibly the backlinks in the same line.