As Markets Become More And More Globalized

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How does the new Google algorithm alter SEO positioning? The main objective of Helpful Content Update is to identify and favor the primacy of content of true value and quality in the positioning work carried out by the search engine. What does this imply? That the organic positioning hierarchy managed by Google is going to be built prioritizing, fundamentally, those original contents that are of real use to the user. That is, contents that are concrete solutions and efficiently solve the problem that motivates your search intention. This new rule of the game for the main search engine will be implemented, first of all, for content in English.

The purpose is that its action extends to the rest of the languages. According to the official statement issued by the Mountain View firm, it involves "a series of improvements in search, to make executive email list it easier to find useful content created by and for people ", and, simultaneously, combat both the increasingly common content generated by AI artificial intelligence, as well as content that appears to have been created primarily to rank well in search engines, rather than to help or inform people”. WHAT IS THE OPERATING MECHANISM? The new Useful Content Update will work on a website-wide level, rather than just specific parts of the website or, for example, specific pages like a blog page.



This is extremely important since, with the action of the new algorithm , the content considered not useful could negatively affect the traffic and organic positioning of all the pages of the site, even though some of them present real and valuable content. In that sense, the removal of automated or unhelpful content could also contribute positively to the recovery of the entire website involved. However, so that said site can recover its position in the ranking of options provided by the search engine, Helpful Content Update will proceed to evaluate and verify that the removal of non-valuable content is permanent. And, this whole process, can take some time.