To maximize sales and minimize wasted space, this placement is important. In seconds, a planogram can make or break a sale. Imagine that a customer intends to buy bread. He sees the cheese shelf nearby. The customer then remembers that he is out of cheese. He needs to buy some. Manufacturers use thi ...

When I say write your headline first, I mean come up with an intersection of meaning and fascination, reduce it to a working title, then deliver on the promise by crafting the content. If you find you can’t deliver on the promise, you’ve got to scrap that idea and find another. Don’t strain to ma ...

Equally logical that those who chose on the scale of their own hierarchy to talk about their photography and to display and promote it at the risk of creating a good name and a good reputation are not anymore such good photographers. but then to discover that they no longer have anything to sell. Ph ...

This does not necessarily mean that you need to change the colors of the palette, but it will be sufficient to use neutral tones for the texts, white or black, or you can take advantage of the contrast on the luminance, that is, you use the same shade but with a different luminance a very light gree ...

Moving to America for a few months was my need to meet other photographers more capable than myself and to celebrate my transition from law to photography. Of course I was under no illusion that a few months of seminars would make me wiser. Very quickly my teaching activity took on avalanche proport ...

You could cherry-pick any or all of the rules to add gravity to your own stories. One that stands out as instantly relevant is the technique bestselling author Daniel Pink labelled “The Pixar Pitch.” “We are pitching all the time … and there are all kinds of ways to pitch. One of my favorites is ...

After all something I had noticed early on and I counted on it to make the scepter of justice of the elders lean towards me during our childish quarrels. I have lately come to the conclusion that my cousins temperament is identical with the characteristics of the average Greek mentality. That is wit ...

On the one hand increasing the consumption of domestic art and entertainment at all costs and on the other hand at all costs integrating Greek elements into artistic products. In fact a parallel trend is indulged in sportstype comparisons of Greek art with that of foreign countries which is actually ...

After all the blessing of the internet is now able to effectively cover the level of information and knowledge when a multitude of photos by famous and unknown photographers crowd the internet. However there were not a few who were surprised by these digressions and there were also those who insulte ...

Before proceeding, you must link your business Instagram account to your Facebook account. Then upload a product catalog. It can be done in two ways from Facebook Business Manager as a catalog administrator or as an e-commerce platform partner. The account review may take several days. Go to “Setti ...