The Way for Personalized Marketing Campaigns and a Customer

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Journey That Ultimately Results in the Essential Purchase. Interactive Content That Can Be Used in Your Email Campaigns Can Include: Video as We Mentioned Earlier, Do We Have a Shorter Attention Span Than a Goldfish? Try to Meet This by Serving Videos to Your Target Audience. And Since 43% of Consumers Want Video Content From the Brands They Follow, It Fits the Bill. This May Also Explain Why Video Landing Pages Convert 80% More Than Those Without. Information Graphics Humans Are an Extremely Visual Species. It is Often Said That One Thinks in Pictures. Perhaps That is Why .

Infographics Have Proven to Be One of the Most Shared Forms of Content. Overall, Companies That Use Infographics See a 12% Growth Compared to Those That Don’t, With B2C Email Lists One Company Even Reporting a Massive 756% Increase. Remember When Creating an Infographic That It Must Offer Real Value. Make It Relevant to Your Audience and Make It Easily and Instantly Digestible. You Often See Some Unsuccessful Attempts at Infographics That Are Not Based on the Target Group or Anything Relevant in General. Surveys, Polls and Questionnaires This is a Great Tool for Both Engagement and Data Collection. The Trick is to Keep Them Short and Relevant to Your .



Target Audience With Questions Designed to Gain Insight Into Your Contacts. Quizzes Especially Are Gaining Popularity and Convert Leads by 33% – and on Top of This It Has a High Chance of Being Shared. Calculators This Idea May Sound a Little Dry and Boring at First, but Calculators Can Offer Customers Both Instant Gratification and a Great Deal of Value. And That Requires Minimal Effort on Your Part. Something as Simple as a Basic Price Calculator – “how Much Does It Cost to Travel to Hawaii?” or Similar – Can Have Impressive Results, With Businesses Reporting an Increase in Lead Conversions of Over 25%. Using a Calculator as a Call to Action Signals Your .