Microsoft tried to buy Pinterest

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发表于 2024-5-15 16:41:40 | 显示全部楼层 |阅读模式


According to the Financial Times , Microsoft was close to being able to raise, for a very high price, the online pinboard platform , Pinterest, which is currently valued at US$51 billion, which, converted into real, revolves around of R$273.3 billion.

Negotiations Latvia Email List are at a standstill. It is speculated that purchasing the network was one of Microsoft's biggest dreams, which intended to access the data of active users (who currently exceed the 400 million mark) to identify their tastes and draw up a profile of competitors.

Getting to know Pinterest
Pinterest is a type of social network that offers inspirational images for users on a wide range of topics, such as fashion, decoration, games, tattoos, photography, cooking, among others. Internet users can “pin” the chosen images in personal folders.

Having been created in 2009, Pinterest experienced a boom in growth during the pandemic period, acquiring more than 100 million new members, today surpassing the mark of 450 million active users around the world. Last month, the social network disclosed its revenue of US$706 million acquired in the fourth quarter of 2020. Analysts' estimates were a value below.

Azure as the ultimate goal
In addition to wanting to be on par with other companies competing in the market, one of Microsoft's main objectives in purchasing Pinterest was to increase the publicity of Azure, the company's cloud tool, since having Pinterest as one of the references for using the platform could help in winning over other companies.

Today, the market in this segment is led by Amazon, with the Amazon Web Service (AWS). This strategy was also the reason why Microsoft wanted to acquire TikTok in 2020 (the offer was also declined). Today, TikTok, which has been gaining prominence in Digital Marketing strategies , is owned by ByteDance.



Achievements that worked
Although the last major negotiations were unsuccessful (Pinterest and TikTok), Microsoft managed to attract other well-known companies at very high prices:

LinkedIn (for US$26.2 billion in 2016);
GitHub (for US$7.5 billion in 2018);
Bethesda (for US$7.5 billion in 2020).
In addition to these acquisitions, it is worth remembering the launch of Microsoft Clarity and the update of Microsoft Teams .

New releases
In addition to these latest news, it is important to remember the next Windows update to be released this year, Windows 10 Sun Valley, which promises to bring new features that will revolutionize the user experience. In the new update, very important system features, such as design, will undergo changes. The launch is expected to take place at the end of the year and is already expected by the consumer market.

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