Although there are many benefits of a store

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Before proceeding, you must link your business Instagram account to your Facebook account. Then upload a product catalog. It can be done in two ways from Facebook Business Manager as a catalog administrator or as an e-commerce platform partner. The account review may take several days. Go to “Settings” from the menu of the 3 horizontal lines on the top right. Sign up to use the "Shopping on Instagram" feature, follow the steps to submit your account for review. And now to wait, you can check the status of your review whenever you want from "Purchases" in "Settings". Store The two sides of the Facebook and Instagram store coin We have not told you all this to tell you now not to waste time on it.

Obviously the Facebook and Instagram store has photo retouching service more benefits than losses, but we want to give you all the information so that you are the one who values ​​​​it. Advantage It's free. Nothing more to add. If you are not on social networks, you do not exist for your potential clients, and many of them are on Facebook and Instagram. Its configuration is simple and fast. Label your products, a very interesting detail that you can exploit in each of your commercial publications. Spread your products and offers by sharing them as a publication. On Instagram if you can complete the purchase without leaving the application. Disadvantages We are not going to deceive you, the Facebook and Instagram store takes time despite its simplicity. It is a tool that looks if it is updated with prices and images.



If you think you will not be able to dedicate time to it, it is better not to do the job halfway. In Europe you still can't finish the purchase from Facebook, they have to be in ecommerce, with the risk of losing the sale along the way. But if the client is interested, he will finish it and we must not forget that the networks are more a very good showcase than a store. At the moment it is not a very widespread section, but with consistency, quality and a Social Ads strategy in your publications you can attract your customers. segment-ads-facebook-instagramConclusion on the Facebook and Instagram shop  on social networks, in addition to its simple configuration, it is true that it is not the best option if you do not have an ecommerce. Keep in mind that a social network is not a store, as we say,it is more of a showcase that helps your business, its main function is the social part, not sales.