Email Marketing & More for Small Businesses

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Types of content for ecommerce There are different types of content for ecommerce, but in this article we are going to tell you a little about the most popular ones. Product photos and videos If you have an ecommerce, it is essential that you have content that shows exactly how your product looks like in real life. It is essential to have good lighting, show the product in different angles, applications and play a little with the concept of photography, as it must be attractive enough for people to stop and look. Descriptive images You can show your products and include descriptive data about it to dispel the most common doubts related to things like size.

Available colors, sizes, weight, length, etc. In the same usa b2c email list way, you can briefly tell the benefits of your product. Infographics Speaking of benefits, infographics are an excellent tool to easily communicate the advantages that one product can provide compared to another. For example, if your ecommerce sells energy-efficient stoves, you can make an infographic about how much you can save on electricity in winter using your stove compared to others. Nowadays, image carousels are a good option to show infographics. Product unboxings Being an online store, people may have doubts about the delivery process.



For this, you can create short videos on Instagram Reels or TikTok in which you show how the product is packaged, how is the process to open it and what can be found in the box. Do you usually include a paper with a message for your customer or a merchandising product? Show it! Every detail counts  content for ecommerce Images or video tutorials If you want to speed up the process of deciding to buy a product, you should resolve as many doubts as possible. Being an online store, it is likely that people have more doubts than usual because they do not have a physical means to get information. Thus, tutorials can be an excellent way to solve doubts about the use of your product or service.