According to Fernando Beltrame , when
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It is indicated as a first step, before investing in carbon credits, that companies are aware of their emissions in order to then identify the impact they are generating on the environment. Enlisting the help of a specialized consultancy to carry out the emission assessment or using emission control tools are two ways to calculate the amount of carbon emissions. In addition to the emissions related to the company's activities, it is also important to analyze emissions related to raw materials, such as those from suppliers, and those generated by the company's consumption of electricity. selecting a carbon compensation project, it is important to check especially some points, such as transparency and traceability of carbon credits.
In this sense, research beforehand seems to be essential to make a correct investment. “Many offset platforms issue carbon offset certificates, but they do not show that these credits were actually used –retired or unused– to offset their CO2 emissions”, explains Beltrame. Another factor raised by him is the credibility of the supported Phone Number List environmental projects. of each project to be supported Finally, Beltram also highlights the importance of observing the validity of the platform itself, which must include audited environmental projects. “There are several credit registration platforms resource that validates credit according to international standards ], including some that disclose that they have credits but are often generated in a dubious way.
The impacts of investment in sustainability by companies In addition to ensuring the preservation of the environment while consolidating themselves as responsible and ethical companies, companies that invest in sustainable actions can also see an increase in the search for their products or services. “Consumers are undeniably pressuring companies to be more ecological and responsible”, explains Fernando Beltrame. in this process is to differentiate themselves from their competitors, opting for a labeling scheme that indicates their ecological commitment, for example. Strategies to employ sustainability actions Beltram cites a survey by the North American consultancy Union + Webster which pointed out that in Brazil 87% of respondents prefer to buy products and services from sustainable companies.
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