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Young and impulsive Makers: few economic resources and focus on concrete things socio-cultural influences Unlike the psychological variables, which are internal to the consumer, here we describe those external to him that can condition him. Opinion leaders and influencers. Opinion leaders are people who possess a certain degree of authority and knowledge of a product, so much so that their opinions matter to others as well.
The challenge is to identify the right opinion leader and use him for one's communication, as he must have values similar to the brand and be the spokesperson for the Specific Database same attributes associated with it. Word of mouth. The most frequent interpersonal influence phenomenon, the result of normal conversations. Reference groups. Associations and groups of people who gravitate around the individual can condition their beliefs and behaviors, Family.
The family and the processes within it are fundamental for marketing since a consumer "learns" to consume a specific product within a specific family and subsequently pass it on to other people or to the family group that he will form himself in the future . How to identify the consumer? In this article we will find out how, with truly negligible costs, the consumer identifies with online tools.
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