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Product descriptions are the basis of every online store. They are a great place to post keywords, and also a place where you can convince an interested user to become a customer. Although customers are still mostly guided by the price when making a purchase, they expect reliable and interesting information about the product or service they are interested in from the seller. creating unique product descriptions for all items on the list is a time-consuming task. However, it is worth spending time and resources to gain both in the eyes of consumers and in the eyes of the search engine. Photo, description of the product, its technical specification - each product subpage should consist of these components. However, when creating a product or service description, treat it as a good investment.
Do not exaggerate the advantages of your products, but describe them factually, giving their practical application. For example, if the latest technolog a given coffee machine, write how it translates into its functionality. It is not worth writing that it phone number database is the best on the market - users are becoming more and more demanding, so they will not be satisfied with such terms. Your description must replace the customer's contact with the seller, which would be provided in a brick-and-mortar store. Are you afraid that people only scan the text with their eyes? Indeed, there is a large group of people who deal with texts in this way. , be specific and factual in your descriptions and do not forget about the appropriate division of content, highlighting its most important elements, as well as adding images or icons.
Product descriptions should also appeal to the customer's imagination. If, for example, he is interested in buying a durable tent, he will look not only for information on technical specifications, but also on practical use. A good example of a correct product description is presented by one of the shops offering tents. The descriptions on this page consist of a short, practical presentation of the product's use, and then the potential customer can switch between tabs. , warranty conditions and tests. This solution allows the customer to freely sort the information, at the same time providing it in a very accessible way. A customer who buys online wants to know what benefits he will get after buying a given product. When creating descriptions, put yourself in the audience's place and check that the content answers all questions. Good, valuable product descriptions also have a positive effect on the website's visibility in the search engine. Google, like the Internet user, can appreciate them. Of course, don't forget about optimizing your content for SEO, including the selection of optimal key phrases.
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