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We started with a budget of $6,000 per month to cover five posts per week. (We didn't start week Initially, this list was made up of influencers we found by tracking keywords (like “content marketing”) in Google Alerts, authors in industry trade publications , those who were talking about the topic on Twitter, and [url=https://www.latestdatabase.com/job-function-email-database/]Job Function Email Database other bloggers that we just found interesting. Although the main list included 42 people, there was a secondary database of more than 300 people that we tracked in one way or another. Getting the attention of influencers As influencers, these people are fairly important. They generally have real jobs, and are extremely active on social networks, spending their time sharing content and blogging. Getting on their radar is not easy. So, to get their attention, we gave away content gifts.We did this in a few different ways … Social media 4-1-1 Originally coined by Andrew Davis, author of Brandscaping, Social Media 4-1-1 is a sharing system that enables a company to get greater visibility with social influencers. Here's how it works.
For every six pieces of content shared via social media (think Twitter for example): Four are pieces of content from your influencer target that are also relevant to your audience. This means that 67% of the time you are sharing content that is not yours, and calling attention to content from your influencer group. One piece can be your original,educational piece of content. One piece can be your sales piece, like a coupon, product notice, press release or some other piece of content that no one will pay attention to.