10 tips from expert designers to push your Black Friday emails beyond the usu...

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How to do it ? with email authentication methods such as DKIM , DMARC, SPF and BIMI with SMTP+ , which ensures excellent deliverability with the advanced tools and tailor-made advice of the MailUp Deliverability Suite 4. Find out what your contacts like best with A/B testing Discover what your contacts prefer to receive through the A/B test , one of the most effective techniques to test the features of an email ever. It is a very simple but extremely strategic method to test the different elements of a message : a CTA color, a certain text, the structure of the email, the visual elements, etc. How to do it ? Create multiple versions of your message by modifying the subject line, call to action, images, or header.

Establish a sample of recipients to whom to send the A/B test, in a percentage between 5 and 30% of your total subscribers. Set the success criteria (best open or click rate) and the duration of the test. With MailUp, you can also send the winning email of the A/B test to the rest of your recipients in automatic mode , according Albania Email List to the final success criteria. 5. Give a new look to your campaigns And, once the CTA, the text, the structure and the elements of your messages have been tested thanks to your A/B tests, start putting these elements into practice by revolutionizing the design of your campaigns.



Experiment with new templates , perhaps enlisting the help and experience of MailUp to request the creation of ad hoc, professional and optimized templates. Having a tried-and-tested template, which fully adheres to the main email design best practices , is an extra weapon to ensure the success of your fall campaigns and increase sales in the upcoming holidays. How to do it ? With the BEE drag and drop editor integrated into the MailUp platform , which allows the creation of mobile-optimized email messages in automatic mode, and with the assistance of the MailUp designer team and the Creativity Suite service , to have templates adaptive and that offer good results.