Hunter Vs Farmer Sales Model

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发表于 2023-3-12 00:29:04 | 显示全部楼层 |阅读模式

本帖最后由 amiulhasan9 于 2023-3-12 01:26 编辑

The Hunter-Farmer sales model is based on attracting customers, with a well-structured team, where the positions are governed by well-defined characteristics and objectives. This sales model develops two activities: hunting (hunting) and farming (cultivation) carried out by two different roles; These sales teams have different time frames, depending on the stage of the negotiation or deal. Sales made by a team made up of a Hunter (hunter) and Farmer (farmer) have a wide range of pis mainly based on attracting suitable customers according to the target targeted and on keeping them; Through the hunting and farming methodology, companies develop better sales strategies and service provision.

The two roles of Hunter and Farmer are those who make up the sales team, the first, the hunter is focused on attracting the right and valuable customers who can remain for a long time Oil and Gas Email List according to the objectives they aim for, the role is developed by the hunter. The second participant in this pair is the farmer, who develops trust and strengthens the links between the customer and the service provider, and the second role is the farmer, who is in charge of cultivating the relationship betwewing: the hunters (Hunter) close deals, while ts, they focus on getting leads and prospects. Some characteristics of the Hunter profile are: Prospecting, identifying quality opportunities, that is, identifying potential customers and progressively converting them into real customers.



They make cold calls and send emails, to attract customers. Discovery calls, scheduled conversation with a potential customer who has an interest in your products and services . Opportunities are created to get to know the product and an idea of ​​the good option is given. Classification and qualification of new prospects. Stellar product demonstration and execution. Price negotiation and overcoming objections. Hunters may be hidden in positions such as sales development representatibleork cultivating the “field” using terms for purposes of roles . By working on these fields of existing customers and those attracted to Hunters, better deals with higher value can be achieved. In the Farmer profile the characteristics are: They enjoy the patient work of cultivating strong, long-term relationships.

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