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Gone are the days when a website was built with a text foundation and some simple illustrations. The website of today is the convergence of images, video and audio.
During Google's most recent annual conference, they introduced Google Lens - a platform that allows users to search using their phone's camera. For example, you can take a photo of a restaurant and use Google to search for relevant information about the address, culinary style, and price range. Google Lens is also oriented to integrate with Google's virtual assistant (Google Assistant) to implement more comprehensive approaches. Although it will be a while before Google Lens can really be put to use, it will certainly make traditional SEO tactics "strange", similar to current forms of voice search. .
Google changes so fast
At the beginning, the SEO ranking is quite obvious, for example, when a page with a lot of backlinks points to it, it will be rated as having a higher level of authority and ranked "on the top" of Google. At that time, SEOers just need to know how to have a lot of links with strong anchor text and can easily "eat well and sleep peacefully".
But that is a story in the past. In How Google Works, Eric Schmidt and Jonathan Rosenberg explain that Google upgrades its search algorithms 500 times a year. And also according to the SEO RoundTable, Google employees are required to provide feedback on search engine performance 50 times a day.
Piece of cake market share is divided
Google's goal is to provide useful information to users, so as Job Function Email List Google continues to develop their services such as: Google Maps, Google Jobs, Google Shopping and YouTube - push search results search for another lower position, you also have to compete with their in-house products.
Not only that, but you also "battle" with other online applications and platforms with the ability to provide more specialized search results by area. For example, customers can completely search for information about quality accommodation in Nha Trang via Traveloka or Agoda instead of Google.
Agoda or specialized search apps are the cause of changing the way SEO works
Agoda or specialized search apps are the cause of changing the way SEO works
If you stay in a vicious circle, you will fail
Search engine algorithms have intentionally made things difficult to spot. And while it's possible to get advice from SEO experts, opinions are often conflicting. Maybe some expert will recommend placing as many H1 tags as possible, but another person insists, it's best to put only one H1 tag. The problem is, it's not that you don't know what to do, it's just that you're not really sure what will work. Instead, you can only measure, measure, measure, and count relatively. It's like the famous saying of Jon Wanamaker, the father of the modern chain that bears his name: "Half of the money I spend on advertising is wasted. The problem is, I don't know which half it is?".
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