Find out what Generation Z thinks about banks

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A study carried out by the generational consulting firm integrated into the Darwin & Verne structure, Mazinn , seeks to know what the current demands of young adults in Generation Z are in the banking sector, in addition to having the opinion that this group has. on financial entities.

In this sense, one of the main conclusions was detailed that this sector of the population looks for brands that differentiate themselves “in the sense” and provide added value to their services.

In this way, 29.3% of those consulted belonging to Telegram Number Data Generation Z believe that all banking entities are the same , which represents the lowest percentage among all generations.


In addition, they highly value the experience in the physical office, especially to be served. This sector is the second generation that most prefers presence at the bank office (66.4%) and is also the second generation that uses/visits them the most (76% has gone to the office in the last 6 months).



Another piece of data that the consultancy highlights is that of the 202 interviews carried out with young students between 19 and 25 years old (43% were women and 57% men) in May, many of them request products that open up to them. new avenues of investment.

Note that they claim BNPL services (a system that allows you to defer payment for purchases without any additional expense), online payment and instant P2P payments. 24% of Gen Z buyers use BNPL to avoid revolving debt; 64.5% already pay electronically, and 82% think that in the future we will be able to leave the house only with our mobile phone.

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Finally, they see social networks as part of the user experience. In fact, 95% of centennials (or Generation Z) seek and read feedback to improve and validate their choice of banking products. 66% of Zs have at some point purchased a product they discovered on social media.