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Today we are going to start by making a very different analogy than usual. Let's say you have two different funnels, A and B:
Funnel B has greater resistance to flow.
Assuming the funnel is used to its maximum capacity, which one has the greatest output? Obviously, funnel A has better performance, since it has better water flow, its walls tend to be parallel so they offer less resistance.
In this second case, both funnels A and B have similar performance because their shape is the same, but which one will provide you with the greatest amount of water?
Funnel B generates a greater flow due to its larger size.
Clearly funnel B, since it is wider, therefore, the greater the amount of inflow, the greater the outflow.
Accelerate your sales by modifying your Funnel
When talking about the Sales Funnel, we often Telegram Number Data use technical terminology, but we must not forget the most important thing of all, and that is that we always have the power to control the speed of sales.
Suppose that at a certain time, we want to accelerate the sales rate quickly, we have two alternatives:
If we want to modify the shape of our current Funnel (CTR or click rate and LTR or lead rate metrics), we need to carry out constant optimizations and analyze the performance of each of the changes, improving images, value propositions, content , etc. In the best case, we can make optimizations that improve our rates after about 4 or 6 weeks. If we want to improve our sales quickly, we need to analyze another option.
The simplest and fastest way to increase the digital marketing budget, since as we saw previously in the funnels, although the form (in this case, the campaign metrics) is the same, the flow will be much greater, generating more prospects , and in the end, accelerating sales of the development.
Going back to the funnels example, by changing metrics through optimization, we change the shape of the funnel, but by increasing investment, we make it bigger .
Real Sales Acceleration Examples
Below we can see a campaign whose metrics are a little above what Facebook considers good for the real estate industry, and doing the calculations, we see that investing $6,000 MXN per month in commercial advertising, we obtain 68 prospects.
For six weeks, the MKT team of said campaign was doing optimizations and analysis of values and changes, and they managed to improve the CTR metrics from 1.79% to 1.85%, and LTR from 7% to 7.84%, with which they managed to obtain 79 prospects instead of 68, or 16% more .
If instead of spending six weeks analyzing and optimizing the campaigns, they had doubled the investment to $12,000 MXN, they would have obtained 136 prospects, directly double the number they obtained before, but the acceleration would have been immediate, not after 6 weeks and countless changes.
Our recommendation is to always carry out both parts, continue with constant optimizations, but also accelerate sales by directly increasing investment, which presents the best option as we can see below:
Just for reference, here is the complete comparison:
When and how to increase investment in digital media?
The next question then is about the time and manner of increasing the investment, to which the answer is simple: Increase the investment when you want to accelerate the speed of sales .
Regarding the most appropriate way to carry out the increase, we need to mention that although there is a limit, called Plateau, in which even if we invest more, we will not obtain more results since the market has been saturated. However, this limit is far above what we can think, since there are campaigns that currently invest amounts of six figures monthly, and do not reach saturation. You can read more information in our blogpost Analyzing MKT Digital trends in the real estate industry .
In conclusion, controlling the speed of sales goes directly hand in hand with the investment made in digital media, so taking control of the campaign and its speed of results is in the hands of each developer.
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