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The Lay's brand constantly approaches marketing with humor and creativity. In , the company invited social network users to come up with an unusual flavor for a new batch of chips, so that it would sound beautiful and harmonious. The winning idea was published on the packaging and given the opportunity to participate in a drawing for $ million.
The survey lasted months, and during this time seo expate bd the post received more than , reposts, the company received thousands of new subscribers and increased sales. Lay's SMM case No. : quest on social networks Quests are becoming more and more popular every year, and finally they have reached the Internet. The first attempt to introduce a network quest was made in Odnoklassniki ( ) - and very successfully.
The bottom line is this: the social network used Instagram accounts that were linked by tags. The plot of the game was that the main character was late for an office corporate party, and he urgently needed to find the lady who invited him to the party. The player “moved” through accounts with photos or videos, where certain tasks were given.
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