The Best Email Marketing Software for 2023

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Thus, instead of spending $100 on “online classes,” you might find a much cheaper longtail keyword such as “online classes in underwater basket weaving.” Furthermore, pay-per-click is the most expensive when it’s done through the top search engines like Google. You can often find smaller pay-per-click venues like Bid Vertiser that aren’t as well known.

They don’t have as wide a reach, but they are much, much cheaper. 2. Email campaigns Email newsletters and campaigns absolutely must be a part of your digital marketing strategy as a small business. These are a no-brainer. On your website, you simply put up an opt-in form for your potential customers so they can keep up-to-date on what your company is up to.



Many email service providers offer plugins that make integrating sign-ups and your website simple. Don’t have a website? No problem. Don’t forget about your Facebook page! You can also add an email newsletter signup form on Facebook. In fact, with a Facebook page and an email list, you can start marketing your small business even without a separate website.