The text may contain links to social networks
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The design should organically combine with the text and not divert the user's attention. It is important to give the client the opportunity to unsubscribe from the newsletter by placing the unsubscribe button in a prominent place. The text may contain links to social networks. After all, e-mail users are 3 times more likely to share the received information on social networks. If you cannot decide on one or more components of the letter, you can use the A/B testing method. To do this, you need to select two control groups of subscribers and send them two different versions of letters.
For example, when interacting with the first group, use a personalized approach, addressing everyone by name, and send a letter to the other group without phone number list addressing them. The reaction of subscribers will help determine which option is more successful. So, despite the fact that email distribution is not a new method of interaction with the client, this marketing method remains productive under the conditions of proper use. Email distribution will be effective if you pursue a clear goal, take a responsible approach to the creation of the letter and take into account the reaction of the addressees.
The form of a single-pixel image is attached to the message. When the client opens the email, the image is loaded and records the date and time it was opened. The only drawback of this method is that not all mail services open images by default, so the opening rate is often underestimated. In order to calculate the rate of opening, it is necessary to divide the number of viewed letters by the number of delivered ones.some of them may not reach their destination. The reasons for this can be different. For example, a non-existent address, or the recipient's mailbox is full.
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