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This does not necessarily mean that you need to change the colors of the palette, but it will be sufficient to use neutral tones for the texts, white or black, or you can take advantage of the contrast on the luminance, that is, you use the same shade but with a different luminance a very light green on a dark green background, for example. Readability is not only given by the readability of the text, but by the reading experience as a whole. Color is able to create a visual hierarchy, a reading order of the message and make it more understandable. The brighter colors must therefore be used to draw the visitor's attention to the most important areas or sections.
DO YOU WANT TO LEARN MORE? If you are photo retouching service fascinated by the world of color, I recommend (the links are Amazon affiliates) Cromorama, by Riccardo Falcinelli Colorama, by Crushiform The little book of colors, by M. Pastoreau If you are redesigning your visual identity and want professional advice on your color palette, do not hesitate to contact me. I will be happy to help and cooperate with you! The Hero image is certainly the most Its success is largely due to its great visual impact. The Hero is the first thing users see about a site and it is also the most engaging element. But what is the Hero image and what is it for? HERO IMAGE WHAT IT IS The term Hero image in web design means a large image, usually full screen and positioned above-the-fold, i. at the top of the page (immediately visible without the need to scroll).
The Hero image usually characterizes the home page or landing page and takes up most or all of the top screen of the page. Above the Hero Image there may be text and a button (the call to action ). Usually this space is used to express the unique value proposition of the brand, that is a clear and convincing message that presents the company, what it does and for who does it and why a user should choose it. The Hero image can represent a landscape, a detail, an office, an abstract shape, a person, an animal or an illustration. There are no limits to creativity. The choice depends above all on the type of website (blog, e-commerce, corporate, magazine, portfolio, etc.) and on the objectives to be achieved inspirational, emotional, informative, persuasive, etc.
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