Gestalt theory The law of good form
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For example, negative space is built around "open" shapes, such as the hidden arrow in the FedEx logo. Invariance we recognize shapes that are similar to each other despite variations in color, scale, rotation, or weight Multi-stability When there is more than one possible interpretation of an ambiguous shape, we perceive all possible interpretations of the shape in question simultaneously. In other words, the eye is always trying to resolve unstable shapes, and in the case where there are multiple options for stability, the eye will bounce between multiple interpretations.
This occurs frequently in optical illusions photo retouching service such as Rubin's Vase Figure-ground organization the eye organizes the shapes in a three-dimensional space and separates the elements of the foreground and the background. This is true even when the foreground element is completely flat the eye will see everything around the object as background Past experience subjective personal or cultural experiences influence how a form is interpreted The 6 principles of Gestalt in design — Keeping in mind the concepts of perception above, let's examine the principles of Gestalt. The law of good form The Principle of Simplicity states that the eye will instinctively choose to interpret the simplest form possible.
This means that when we look at an image containing several shapes, our brain can choose to separate them or group them according to the simplest solution. For example, the image below might just as well be three identical overlapping shapes or eighteen separate lines, but we tend to see three identical overlapping shapes because that's the easiest visual solution. This image of a snowflake illustrates the law of good form from Gestalt theory The law of good form wants us to perceive the simplest form possible, even when it is composed of several different forms. Despite its importance, the law of good form is not as easy to define outright as the other Gestalt principles. Designers must therefore use their judgment to determine which interpretation of a composition the public will find easiest.
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