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How to assemble without errors when setting up advertising in yandex direct and google ads it is important to choose the right keywords (kws) they direct advertising and prevent inappropriate clicks. If the semantics for an advertising campaign contain “noise” queries that do not reflect the essence of the business then clients will be disappointed and the budget will be wasted because words and their popularity have a direct impact on the price of traffic. We'll talk about how to choose keywords for campaigns in yandex direct and google ads.
Preparing masks for subsequent parsing the work begins with choosing keywords in the future they will be used for parsing. You need to pay attention to phrases and short phrases that are closest mobile app designs service to the business. They must be relevant and not noisy. I call noise negative keywords – those that display overlapping topics. For example you are selling sushi in this case the relevant words will be “rolls” and “sets of rolls” the noise words will be “burgers” “pizza” “french fries” etc. When choosing words you will exclude those that mislead users. In the case of sushi suitable phrases are masks for parsing sushi delivery to the office.
Fresh sushi from under the knife; order sushi; buy sushi with home delivery and others. Covering precise queries is the key task of a specialist collecting a semantic core for contextual advertising. The wider the niche the more relevant the queries should be. Rules for making masks masks have a direct impact on reach cost per click conversion and other financial issues. It is not recommended to neglect the rules for collecting masks otherwise advertising may be unsuccessful and even unprofitable. Beginners use banal queries that allow them to reach an audience but have enormous competition and cost per click.
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