Define Your Brand’s Image

Abrarhasan

It might sound obvious but without a strong identity you won't attract customers. If a potential client stumbles across your brand and has no understanding of who you are and what service you provide, they will leave without making a purchase. This relates to your literal, visual brand image that includes your logo and imagery. But it also extends to a more abstract identity that customers will come to associate with your brand. a person thinking about brand and the persona By OrangeCrush For example, you don't need to see the name Chanel to recognize the double-C logo or the word Nike to understand the swoosh branding. An effective design that is used throughout all of your marketing and communications will help your brand and products stand out. This kind of visual branding should be perfectly aligned with the kind of brand you'rerun.

The mountain iconography behind the Patagonia logo is a great example of a brand that communicates what they do through their brand imagery. The brand image also refers to your brand's overall reputation. Do you want to be known as luxury or affordable, exclusive or accessible, fun or corporate? All of these decisions should be incorporated into your strategic branding to influence the image you portray to your audience. Develop your background remove service brand's persona The persona of your brand is what makes it feel like a living being to your customers. It will add a human touch and help you to build a community around your product that new members of your audience can resonate with. three figures held up By OrangeCrush Peloton is an example of a brand that has developed a very strong brand persona despite so much competition in the same space.



Peloton is not the cheapest or most affordable home spin bike on the market, but it's premium status and energizing, enthusiastic, and immersive brand personality, and the community that has formed around it, engage its audience and encourage more people to join. Identifying the kind of human personality that will relate to your audience without feeling false or overly sales-y is key to bringing your brand to life through effective strategic branding. Curate your brand's tone of voice The way you speak to your audience is as important as what you 're saying. In strategic branding, your tone of voice dictates the way in which you communicate with your audience and talk about your business and its offerings. Your tone could be expert and professional, fun and witty, or supportive and reassuring depending on your market.