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Creative and targeting errors: One creative for all ages. Marketers know a lot about the mental gap between 20-35-45, but this knowledge often becomes a blind spot during the concept and campaign planning stages. Do not do it this way! Possible solution: at the production stage, take into account social characteristics and plan several creatives for different ages. One creative for different stages of the "maturation" of the buyer. If you endlessly offer your target audience to buy a two-room apartment in a new residential complex with a 10% discount, without explaining the advantages of the developer to those who know nothing about the residential complex.
Without “catching up” with the offer of Armenia Email List studio apartments to those who are interested in them on the developer's website, there will be conversions low, and all the RK of the brand will go to the "eternal ban". different stages of the sales funnel. No offer/call to action. “In the video, we will coolly show only the product and brand, and then the buyer will come to our website from a search” - maybe this will be so, but why complicate the client's path and lose an obviously interested buyer? Solution: add a CTA button at the end, for example: “learn more”, “buy”, “order a sample”, “leave a request”, “call a surveyor ”, “sign up for a test drive”.
 Format errors: Long videos for a simple product/offer. Of course, a 2-minute video can work, but this is a matter of expediency (if the product is complex). We see such cases as the exception that proves the rule. Try to "pack" the story in 20-25 seconds, for simple offers in 10-15 seconds. Brand at the end of the video. If you want a brand to be remembered, don't leave branding for later. The brand in the last frame is a classic solution for the “spectacular finale” of TV copies (the same packshot), but it doesn't work like that in digital, the logo and/or product must be shown from the first seconds.
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