General brand has to have a very strong identity

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streams beyond sponsored posts. Which networks should your campaign favor? It depends on the industry. If you're in B2B, you use LinkedIn more, if you're gaming, you use Twitch more. In beauty and fashion, Instagram is the biggest lerealities to life, fully programmed according to the user's needs and preferences, and most importantly, lived in an increasingly immersive way. In fact, thanks to the rapid development of virtual technologies, the project

intends to present itself as a real accessible world, not just a network of sites or applications. We must think that with the investment and energy Job Function Email Database poured into the enterprise by many Big Tech entities, the development of Metaverse will be impetuous and rapid. It will change the way we live, know...and buy. Marketing and the Metaverse It is for this reason that starting today it is important to start planning and building a strategy for inserting your own brand and associated marketing in the Metaverse. There is a need to revolutionize the way one markets online and change the form and



content of self-promotion. So let's understand what to expect from the Metaverse, how to present yourself in the Metaverse, and what are the advantages (and risks) of being in the Metaverse in a simple and clear way. We will then be able to illustrate the two main marketing goals of Web 3.0 in the near future. How the Metaverse Will Come to Life The Metaverse was officially unveiled in October 2021 by its lead creator, Mark Zuckerberg, who launched a long-standing group of programmers, graphic designers, scientists, and