What Skills Are Needed to Be a Good Content Marketer?
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Nearly a third of marketers (32%) say they struggle to find trained content marketing professionals, according to the 2015 B2B Content Marketing Belgium Phone Number List Benchmarks, Budgets and Trends – North America . That ‘s three times more than those who cited it as a challenge in 2014.
Not only are talented content marketing professionals hard to find, it can also be difficult to know what to look for when hiring someone. The skill set can be diverse and often isn’t sufficiently defined by a particular organization or content marketing team, making a successful search more difficult. What skills should be on your team’s must-have list? The leading content marketing experts presenting at Content Marketing World 2015 share what they put at the top.Dig into the dataWe need to find the people who can translate the data to tell a story. Too often, companies make decisions on unimportant metrics or metrics they measure without success.
To separate the signal from the noise, you need to find the people who understand what the data is telling them and can translate it to the leaders who fund your budgets and make decisions. Ahava Leibtag , Chairman and Founder, Aha Media Group | @ahavalSay and thinkExceptional storytellers and strategic thinkers are indispensable. I work for a media company, and we’re in the storytelling business. If you’re part of our team, we need you to think strategically about brand partnerships, whether you’re on the creative or management side. I can teach content marketing, but I can’t teach this. Oh, and being meticulous …yeah, that too!Arestia Rosenberg , Creative Director of Brand Strategy, The Daily Beast | @arestiaR
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