The Future Of Direct Marketing

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Accordingly, the patient can be seen as a passive participant who does not participate in his treatment and does not influence his recovery. The patient is also bound to a certain acute treatment period. The word refers to a narrow, diagnosis-based understanding of a person and focuses only on treatment, not so much on the factors that create health. Therefore, the word "patient " does not seem to fit the changed operating environment of healthcare.

An active and consumer-like customer is different: he is an enlightened, equal player alongside doctors and nurses. In the age of the Internet, it is easy and tempting for Switzerland Phone Number List to challenge the doctor's expertise. Etymologically, the word "customer " means 'actual and involved', and the user of health services is exactly that.




The client can also be considered as a covering or beautifying euphemism for the patient , which is a more neutral expression than the patient expressing suffering and illness . The word "customer " makes getting sick more usual and normal, more acceptable. The use of the word "customer " in healthcare is motivated by the desire to be polite and the desire to avoid the negative images that the word "patient" may create in some people's minds.