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You can analyze how they work and apply all these learnings to create a community of customers. Lego Lego Ideas , the Lego brand customer community, is undoubtedly a great example. From its strategy it is possible to identify the emotional attributes that connect customers with the brand. It is a space where clients share their design ideas, make comments and vote for the proposals . The designs with the most votes are judged by the brand, have the opportunity to become real Lego products, and their creator receives a percentage of final sales. This customer community not only generates engagement , but also rewards the loyalty of your customers.
Manzana The Apple brand has one of the largest customer communities worldwide. Your customers are empowered and proud to find solutions, shortcuts, little explored features Phone Number List and much more useful content for other current customers (minimizing the volume of support tickets) and for potential customers (contributing to the conversion). With Zendesk, create a space where customers can communicate and collaborate Now that you know how to build a community of customers, take advantage of the tools that Zendesk customer support software gives you.
Offer support on another level with the Zendesk Community Forum , a space where you can interact with your customers, take advantage of their knowledge, discuss topics of interest, get opinions and obtain highly useful inputs for your strategy. With the Zendesk Community Forum you can: Facilitate content search; Highlight the most useful posts; Keep the conversation alive with new topics or similar posts; Customize your image according to the public, region or brand; Activate an agent when someone needs individual help. , which according to KPMG is the most important pillar of the customer experience.
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