The price war has become the “life-saving straw” of the e-commerce platform?

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Price wars may become the highlight of e-commerce platforms this year. And become the first means to acquire and retain users in the stock era. According to a recent report by Yuban Power.com, Kuaishou e-commerce is preparing for a “new mall”. It will start attracting investment in February this year. And will launch it to users on a large scale in March. In addition to the need to compare prices when first registering. For the products participating in this event. Price comparisons also need to be done in a fixed. period after the review is passed.

The scope of off-site price comparisons is the lowest in the entire network. It is not difficult to understand that Kuaishou has this action. At present, when e-commerce platforms have entered the era of stock competition, the business of major e-commerce cell phone number list platforms has already fallea bottleneck trend, and the growth rate of Pinduoduo and Doujin e-commerce is still considerable. According to industry data, the GMV of e-commerce in 2022 is 8 trillion yuan for Alibaba, down 1.47%; JD.com is 3 trillion yuan, down 8.81%; Pinduoduo is 3 trillion yuan, up 22.95%; 75%; Kuaishou e-commerce 0.7 trillion, an increase of 7.69%.



Therefore, in response to the battle of e-commerce, each platform has to quickly come up with countermeasures. Kuaishou made efforts in the mall, re-promoted the “lowest price”, JD.com launched tens of billions of subsidies, and Alibaba set “price power” as one of Taobao’s five major . strategies for this year’s development… It can be seen that there is a continuous increase in shelf e-commerce and content e- commerce . In the process of mutual learning and penetration, “low prices” are also  as a breakthrough in competition , but can low prices really stimulate users.