This information is important because the average

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Very often, it is this element of the offer that determines the beginning of cooperation, which is why both sides of the negotiations should care about its thorough preparation. In order to prepare a reliable sales estimation, data on the store's margin is necessary, which directly relates to the profitability of the business. gross margins in Polish online stores are at the level of 30-40%, but depending on the industry, they can vary significantly. For example, margins in the fashion industry oscillate around 50-70%, while in electronics they are usually not higher than 5% 2 . With such huge differences, this factor becomes very important for the future profitability of the store.

Scope of previous activities Information in this regard is particularly important in the case of SEO, where the activities of previous implementation teams are not directly presented in e. Google Analytics. They allow for much faster identification of problems and challenges for new specialists, correct valuation of their china phone number list future activities and avoiding potential communication problems. 5. Main product category Another important factor influencing the shape of the future offer is the choice of the main product category. Many online stores have a group of products that, according to the Pareto principle, account for 20% of the entire assortment, but are responsible for as much as 80% of all revenues.



Such information will allow you to intensify activities within this group of products - for example, to increase CPC rates in advertising campaigns or optimize category descriptions in the first place in the case of SEO. 6. Seasonality From the point of view of spreading budgets and intensifying advertising activities, another important piece of information for agencies is the seasonality of the industry. Such information will allow you to prepare an appropriate strategy, thanks to which the prevailing market trends will be used. 3 The marketing strategy - in addition to the correct assumptions - must also be implemented well in advance.